Yokohama Rubber Company (YRC) recently announced that it will invest in a passenger car tire production plant in Saltillo, Coahuila, northeastern Mexico, aiming to further increase its production capacity and market share in North America. It is reported that the factory plans to produce 5 million tires per year and is expected to be officially put into operation in the first quarter of 2027.
It is understood that in order to meet the expected growth in tire demand in the North American market and achieve faster localized supply, Yokohama Rubber Company decided to establish this new factory in Mexico. The factory covers an area of approximately 610,000 square meters, which will not only meet current production needs, but also reserve space for possible future expansion.
Commenting on the decision, Yokohama Rubber Company stated that localized production is crucial to quickly respond to market demand, reduce costs and enhance competitiveness. The new plant will be connected to major rail lines and highways, ensuring that tires can be delivered in a timely and efficient manner to customers across North America.
As an important part of the company's latest three-year medium-term plan, Yokohama Rubber Company is committed to "maximizing" the proportion of sales of high value-added tires. In particular, the group plans to expand its market share of SUV and pickup tires, winter tires, and tires 18-inch and above under its global flagship brands Advan and Geolandar. By implementing the "Product and Regional Strategy", Yokohama Rubber Company will further strengthen tire research and development, supply and sales to respond to unique trends and challenges in various regional markets.
