The advent of the new energy vehicle era has pushed the brand premium gap to a new dimension. The Bridgestone Turanza tires that come standard with the NIO ET7 have a 40% price difference with domestic tires of comparable performance.

In April 2025, China's tire industry is experiencing an unprecedented round of price fluctuations. After more than 60 companies intensively issued price adjustment notices in March, the second wave of price increases has quietly begun.

On the afternoon of March 28, 2025, an earthquake with a magnitude of 7.9 occurred in northern Myanmar. Thailand, which is adjacent to Myanmar, announced that its capital Bangkok has entered a state of emergency.

On April 1, 2025, the domestic natural rubber futures market showed a narrow range of fluctuations.

Tires, as the only part of a car that comes into contact with the ground, are of great importance. Of course, due to their long-term "ambition" under vehicles, people pay little attention to them, and this lack of attention not only causes frequent accidents, but also makes rumors surrounding them endless.

The US tax increase may scare tire companies. The escalating trade tensions have made some companies regret not insisting on building factories in the United States, and companies that have built factories have begun to think about expanding production capacity.

Nokian Tyres has started delivering tires from its new plant in Oradea, Romania. The first products delivered to customers and consumers in Central Europe through the Nokian Tyres distribution center include winter and all-season tires.

Pirelli isn’t a brand known for off-road tires. People choose Pirellis for carving up city streets, not sand dunes and washed-out riverbeds.

When it comes to the new energy tire market, the development of electric vehicles is indispensable. The development of electric vehicles in China has brought many opportunities to new energy tires.

Recently, tire manufacturer Apollo is laying off 60 employees at its plant in Enschede. Reports show that Indian tire manufacturer Apollo Tyres is laying off about 60 employees at its Dutch plant in Enschede.

Against the background of the industry generally singing the pessimism of the all-steel tire market, Chinese tire companies have staged a "breakout battle" of counter-cyclical investment.

On March 27, 2025, Michelin grandly released a new generation of Haoyue tires - Haoyue 5th generation.

While new energy vehicles are reshaping the automotive industry with overwhelming force, tires, as the only ground-touching parts of vehicles, are undergoing a silent revolution.

When the "US$1.5 million single berthing fee" was raised on the global shipping map, Chinese tire companies collectively took a deep breath.

As the weather gets warmer, the demand for self-driving trips is increasing. For new energy vehicles, a tire suitable for travel can greatly improve safety and travel comfort.