"Market Trends: Exploring the Profit Potential of Truck Tire and Passenger Car Tire Businesses"
The tire business is generally divided into large car business and small car business. Most of the tire shops we see in the community or in the auto parts city are car tire shops, while those seen in the suburbs or on the national highway are generally truck tire shops. Although they are all tire shops, they are actually very different. From the store to the service items, they all reflect the needs of the corresponding service groups.
The tire business is better than other businesses no matter how difficult it is
"The tire business can at least have customer flow, but other industries may not even have customer flow." This is the answer given by most tire people when faced with the question of "Why do we continue to persist in business when it is difficult to do business?"
For tire workers, as long as there are cars running on the street, the customer flow of the tire business is at least much better than many industries!
Car and truck tire shops have their own characteristics
Those who sell car tires face ordinary car owners or even luxury car owners. Some tire shops are luxuriously decorated and welcome well-mannered office workers. They are naturally noble in mentality. Moreover, now that e-commerce is so developed, these car tire shop owners have more opportunities to show up.
Those who sell truck and bus tires make more money. A large truck has more than a dozen tires, while a car has only four tires. In this way, the volume of trucks sold is much larger. Even if the profit per tire is not high, the total income is still considerable. Doing big tire business is hard work and high technology. Some tire workers in shops with incomplete equipment have to risk their lives. Doing big tire business depends on real skills.
Truck tire shop - high technology, success and failure are both human relationships
Truck tire shop is undoubtedly a relatively high-threshold business. The technical considerations of tire workers and the high purchase payment have made many entrepreneurs give up the idea of entering the big tire shop business.
Tire repair, rescue, inflation, replacement and installation are all services that truck tire shops must cover. Especially the two tasks of tire repair and mobile tire repair, which are more of a test of the tire worker's ability. Compared with tire replacement, owners of large tires are more accustomed to tire repair. Many tires are repaired again and again. Inexperienced tire workers not only have no idea how to patch tires, but also cannot judge whether the tires can be repaired. Therefore, the technical threshold requirements of truck tire stores are very high. Difficulty in entering the industry is one of the biggest challenges in operating a truck tire store business.
In addition, the high purchase price is also a major practical problem faced by truck tire stores. At present, the purchase price of many truck tires is more than 900 yuan each, and the number of truck tires replaced is more, so the purchase volume is also large, which means that tire workers have higher purchase funds and greater inventory pressure.
In addition, due to the increasing prominence of the problem of overcapacity in recent years, freight rates in many places have been falling year after year. Truck drivers do not have much money in their hands, and they like to ask if there are some cheap tires such as tires without three guarantees in the store, which makes it more and more difficult for the tire business to make money.
Passenger car tire store-many money-making channels, customer flow is a mystery
The biggest difference between passenger car stores and truck tire stores is the difference in car owners. Although the owners of passenger car tire stores are becoming more and more rational, most passenger car tire consumers still mainly replace tires for cheapness.
But because of this, they do not attach much importance to the income of tire workers, which also means that the stickiness between car owners and stores is not high. Therefore, except for some chain stores, franchise stores, and stores with professional operation support, the customer flow stability of most passenger car tire mom-and-pop stores is not good - this also causes the dilemma of "easy to enter the industry but difficult to maintain the business" for passenger car stores.
However, passenger car tire stores also have their own unique advantages and many service categories. Up to now, almost all passenger car tire stores cover almost all services in the automotive aftermarket. The tire business is not only profitable, but also can attract customer flow through additional services such as car beauty and maintenance, while bringing more profits to the store.