Eight major technologies of Chinese tires shocked the global market
In 2024, Chinese tires swept away 70% of the sales share in the European market; also in 2024, Chinese tires took 40% of the import share in the US market. The high-profile sales and excellent performance have put pressure on many old foreign tire companies-Chinese tires are crushing the market share of foreign brands from bottom to top.
The "good" that poses a fatal threat to the market share of foreign brands is fundamentally the technology research and development system that Chinese tire companies have built, which has made Chinese tires account for an increasing proportion in the field of high-value tires. Today, let us take a look at the "three heads and six arms" of Chinese tires that have leveraged the global tire market.
Zhongce "Tiangong" commercial vehicle tire technology system
In 2024, Zhongce Rubber's independently developed "Tiangong" commercial vehicle tire technology system was launched globally, breaking the nearly 100-year technology monopoly of European and American giants and pushing the performance of Chinese commercial vehicle tires to a new height. Tiangong system relies on three major systems, six-dimensional performance and nine core technologies to grasp the comprehensive needs of freight drivers and fleets for tire wear resistance, load resistance and handling performance.
In 2025, driven by the technological changes of new energy commercial vehicles and the needs of market segmentation scenarios, coupled with the national dual-carbon strategy and policies and regulations, Zhongce Rubber once again upgraded the "Tiangong Commercial Vehicle Tire Technology System". On the basis of three core technologies and nine key technologies, the new energy EV-PRO super wear-resistant technology was added, once again breaking the boundaries of wear resistance and refreshing industry standards. At the same time, Zhongce Rubber also released a number of new EV series tires. With the support of the new energy EV-PRO super wear-resistant iteration technology, the quality is higher, the performance is stronger, and the failure is lower, which perfectly fills the demand gap in the transportation scenario of new energy vehicles.
Sailun Liquid Gold Attacks All Tracks
With the dream of "breaking through the shackles of tire performance with innovation in the field of new materials, and making "Made in China" stand at the top of the wave of technological revolution in the rubber industry", Sailun insists on combining basic research and application, and has developed a new generation of tire products made of high-performance new rubber materials - Liquid Gold Tires. Before the Liquid Gold Tires were put on the market, they underwent thousands of authoritative tests at home and abroad, with a total of more than 3 million tires on the road. After testing and verification by international authoritative organizations, the rolling resistance and wet grip performance of Liquid Gold passenger car tires reached the highest international level AA. Liquid Gold Tires broke the "devil's triangle" problem that has plagued the tire industry for a century, allowing tires to be safer, more energy-efficient, and more wear-resistant at the same time.
In addition to focusing on truck tires and passenger car tires, at the 2024 Shanghai Bauma Show (bauma CHINA 2024), Sailun also launched a new high-performance engineering radial tire using the world's first liquid gold new material. The new product adopts a new profile design, has the advantages of being more wear-resistant and energy-efficient, and helps the green and efficient development of mining engineering machinery. Sailun has launched the Liquid Gold Snow and Ice Tire for the ice and snow "track". Compared with ordinary winter tires, this tire has a 14% shorter acceleration time on ice, 11% shorter braking distance on wet ground, 15% higher wear resistance, and 35% lower rolling resistance, reaching the highest level A of EU labeling regulations. Fuel vehicles can save 10% of fuel per 100 kilometers, and the endurance of new energy vehicles can be increased by 15%.
Linglong Tire's "Three Countries and Seven Places" Open R&D System
The "Three Countries and Seven Places" open R&D system is a major feature of Linglong Tire. Linglong Tire is based on the national recognized enterprise technology center, national industrial design center, and national recognized laboratory. It has established research branches in Beijing, Shanghai, Jinan, Yantai, Akron, USA, and Hanover, Germany, gathering global wisdom to manufacture higher quality products.
The Master Series tires launched by Linglong in recent years rely on this R&D system. The three flagship products are equipped with Linglong SEALIN self-repairing technology, LLST silent cotton technology, and DUAL-SS silent self-repairing integrated technology and other new technologies to further upgrade safety and quiet performance. In addition to improving its R&D capabilities, Linglong Group also invested nearly 1.3 billion yuan in cooperation with Spain's IDIADA to build China's first and world-class large-scale comprehensive tire test site - the Central Asia Tire Test Site, to help Linglong more efficiently test tire product performance.
Chengshin Rubber's Super Testing Strength
Since we have mentioned the test site that can effectively improve the R&D strength and efficiency of tire companies, industry insiders will definitely mention Chengshin's international professional automobile tire test site in Kunshan, the Chengshin Group M.P.G. Test Site. The research and development, structure and pattern design of the rubber compound ensure that Chengshin Rubber tire products have excellent quality assurance from the beginning, and the professional test track with complete configuration and full functions means that the tire will undergo more rigorous performance tests after R&D to ensure that its performance and quality can indeed reach or even exceed consumers' expectations.
In 2024, Maxxis's flagship new product VICTRA SPORT 6 in the high-end luxury sports field verified its outstanding strength in this test site. The research and development concept of "oil and electricity go hand in hand" makes the Maxxis VICTRA SPORT 6 tire compatible with fuel vehicles and electric vehicles, providing excellent performance and stability.
Double Coin Group's "TECO 2.0" technology brand and 5A technology
In April 2024, Double Coin unveiled the new "TECO 2.0" technology brand and 5A technology at its overseas dealer conference, which further enhanced the strength of Double Coin's commercial vehicle tires while also bringing a new round of green and low-carbon products for heavy-duty commercial vehicles.
"TECO 2.0" is an important milestone in Double Coin's technological innovation. "TECO 2.0" covers the entire industry chain from tire design, manufacturing to sales, comprehensively improving Double Coin's competitiveness and market position. The new 5A technology leads Double Coin tires towards a green, low-carbon, intelligent and sustainable development ecosystem. At the 2024 Cologne International Tire Show, the Golden Label DC616 exhibited by Double Coin is a new green, low-carbon, high-performance EV bus product launched for the European market using Double Coin's upgraded 5A technology and green environmental protection technology. DC616 not only strives for excellence in every link from raw material procurement to digital manufacturing, but also provides users with a full life cycle solution to better meet the diverse needs of the European market.
Prinx Chengshan Intelligent Tire Monitoring System
In August 2024, Prinx Chengshan officially launched its high-end brand Prinx PRINX tire "Fuel Saving and Smart Travel" series of products, and Prinx PRINX officially laid out the truck and bus tire track.
It is worth noting that in addition to the application of green low rolling resistance technology GPT, the product performance strength continues to reach new heights. What is more worth mentioning is that Prinx Chengshan has also built an intelligent tire monitoring system for this series of products, taking the lead in applying load and wear monitoring technology. In addition, relying on Bluetooth 5.0 communication technology, the signal acquisition rate is 15% higher than that of conventional products. At the same time, Prinx Chengshan TPMS sensor jacket technology is applied, and the sensor is easy to install and not easy to fall off, so that fleets and individual drivers can achieve efficient transportation under relatively reliable safety guarantees, reduce energy consumption and tire wear.
Wanli Tire e-era explores new energy field more extensively
In December 2024, Wanli Tire officially released the "Wanli e-era" high-end series of new tires. The launch of this series of products is not only the latest exploration and achievement of Wanli in the field of new energy vehicle tires after 38 months of careful polishing, but also the continuation of Wanli Tire's green development concept.
e-Silent ultra-quiet, e-Traction super grip, e-Safety super safety, eco-friendly low-carbon environmental protection, e-Track core technology, e-Looking super high appearance all-round empowerment of the "Wanli e-era" series of tires, strong upgrades in grip, wear resistance, comfort, environmental protection performance and appearance, etc., for different models and driving needs, "Wanli e-era" to the greatest extent meet the choices of different driving groups.
Guizhou Tire "Cool Noo Smart Travel"
Guizhou Tire, which has been deeply engaged in commercial vehicle tires for more than 60 years, also released the "Cool Noo Smart Travel" core technology that integrates Guizhou Tire's cutting-edge technology at the end of 2024.
Among them, Coolrolling is Guizhou Tire's new generation of AI-enabled low-heat cooling technology. The biggest advantage of this technology is that it reduces the operating temperature rise of TBR, OTR, and bias-ply products, thereby improving safety, fuel-saving performance, and overall service life.
Smart Travel refers to the Guilun AI intelligent tire management system technology. This technology protects the lives of all drivers by monitoring the safe operation of tires in real time.
The future of global tire technology upgrades is still a long way to go
In the nearly 40 years of rapid development of China's tire industry, Chinese tires have upgraded from knocking on the door of the global market with price advantages to leading the sustainable and green development of the entire industry, creating higher value for users. But this does not mean that Chinese tires can breathe a sigh of relief, because the global tire "big cows" are also continuing to upgrade their hard power.
Bridgestone ENLITEN® technology; Giti Tire's latest generation G6 technology developed under the Lingyue technology platform, its commercial vehicle tires have also advanced to T5 "Qizhi Technology"; in the new energy track, Hankook's Hankook iON new energy tires, which use technology and experience from Formula E events, are also gaining more market share... It can be seen that the future competitive environment for Chinese tire companies is not easy, so we can't relax now, and there is still a long way to go in the future - Chinese tire companies cannot just stir up a temporary storm to stir up the global tire market...
