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December 11, 2024, 9:04 AM
On December 10th, global tire giant Goodyear recently announced that its latest product, Goodyear e Ruizong green version tires, was officially launched. This tire not only represents an in-depth exploration of future travel sustainability, but also is the first tire in the China market to receive the ISCC retail logo. Its sustainable materials account for more than 70%, demonstrating Goodyear's commitment to building a green future. Firm commitment.
Justin Foley, head of Goodyear Greater China, pointed out that the vigorous development of China's new energy vehicle market indicates that the electric vehicle tire replacement market will usher in unprecedented growth opportunities. Faced with the higher requirements put forward by new energy vehicles on tires, the Goodyear e-Rider green version came into being. It not only inherits the high-performance genes of the e-Rider series, but also incorporates the design concept of sustainable development, aiming to work with consumers. Join hands in a new era of green travel.
According to the Carbon Black Industry Network, the Goodyear e-Rizz Green Edition has achieved a major breakthrough in material selection. All size specifications use sustainable materials exceeding 70% of the tire weight, including materials certified by "ISCC PLUS Quality Balance", bio-based materials, renewable materials and recycled materials, etc., fully reflect Goodyear's leading position in promoting the green transformation of the tire industry. In particular, the "ISCC PLUS Quality Balance" certification proves Goodyear's accurate tracking and sustainable control of recycled and biobased materials in supply chain management.
In terms of performance, the Goodyear e Sharp Green version also spared no effort. It draws on the event-grade tire formula of the ETCR Pure Electric Touring Car Championship and introduces 100% high-tech natural pine resin, which effectively improves the viscosity of the tread formula and ensures that the tire is close to the ground. Whether it is dry or wet, it can show excellent grip and braking performance. At the same time, its unique circuit board tread pattern design, combined with the widened central rib, further improves the tire's handling response and braking agility.
For new energy vehicle users, a quiet driving experience is crucial. The Goodyear e-Raid Green Edition effectively absorbs road vibration and noise by upgrading sound insulation layer materials and fully covering noise reduction and damping layer design, creating a quieter and more comfortable driving environment for drivers. In addition, its closed tread groove design also greatly reduces the noise generated when the tire comes into contact with the ground, making every trip an enjoyment.
In terms of durability, the Goodyear e Riyadh green version also performed well. Its innovative long-lasting and wear-resistant rubber formulation significantly enhances the connection strength between materials and reduces material loss during rolling, thereby extending the service life of the tire. This design not only saves users the cost of replacing tires, but also reduces the impact on the environment.
The Goodyear e Riyadh Green Edition currently offers 15 size specifications for consumers to choose from, and is widely used in many popular electric vehicle models such as the NIO ES6, Tesla Model 3, and Wenjie M7. As an important part of Goodyear's sustainable development strategy, the launch of e-Rift Green not only demonstrates Goodyear's strength in technological innovation, but also takes its goal of achieving 100% sustainable material tires by 2030. A solid step forward.
In addition, Goodyear has also launched the "Better Future" promotion plan, which has joined forces with the Shanghai Soong Ching Ling Foundation's Foreign Enterprise Charity Special Fund and the SEE Foundation to provide the top 500 consumers who purchase the green version of the e-Riride to grow Haloxylon ammodendron in the Alxa region. Opportunities and issuance of customized donation certificates. This measure not only reflects Goodyear's corporate social responsibility, but also encourages consumers to actively participate in sustainable development practices and jointly contribute to building a green and sustainable future travel ecosystem.
