On June 28, the "Dances with Wolves" live broadcast of paint & raw materials, organized by registered merchants and industry cross-border anchors on Tuduoduo's third-party live broadcast platform, concluded successfully! The site attracted 24,900 people’s attention, and participating merchants received orders and shipped more than 600 tons!
Since March 11 this year, Tu Duoduo has successively organized a number of live broadcasts of industrial products mainly composed of independent e-commerce, which has received widespread response from the market. Based on the early independent e-commerce demonstration and operation exploration, this trial opened a third-party live broadcast platform, allowing registered merchants to go directly to the front desk, and a senior paint senior engineer with the reputation of paint wolf head will serve as the anchor. In the vertical field of industrial paint It triggered a great response and set a benchmark for the "industrial products + technology + raw materials" live broadcast model.
Coatings CEO Liu Zhai has more than 10 years of B2B operation experience in the coatings industry, and has a reputation as a leader in the industry. In this event, she entered the venue as a guest and gave out benefits. She said: "The value of live streaming of industrial products lies in the more efficient matching of market resources. Based on the mature application of Tu Duoduo's independent e-commerce sector, this function will gradually open up to third-party live streaming platforms to registered merchants. This is the first show. The effect is inspiring". At the same time, she believes that for live broadcasts of industrial products, the anchor's professionalism is particularly critical. Tu Duoduo hopes that more professionals like 'Paint Wolf Head' will enter the live broadcast room to create a more efficient service industry and promote platform merchants and application markets. Create more efficient interactions.
Anchor information
Gao Yuan: Senior paint senior engineer, paint wolf group leader, vice president of Qixiang Qingchen
● Expert member of China Coatings Industry Association;
● Expert member of the National Coatings Information Center;
● Expert member of the National Water-based Paint and Coating Industry Committee;
●Editorial board member of "China Coatings";
●Editorial board member of "Modern Coatings and Coatings";
● Expert member of China Coatings Expert Database;
● Expert member of China Building Decoration Association;
●Editorial board member of "Automotive Practical Technology";
● Expert member of the National Non-Metallic Minerals Committee.
Netizen comments: A "wolf" who can bring goods to live broadcasts must not only be professional, but also "skinny"...
Check his circle of friends
Tu Duoduo's live broadcast of industrial products is based on the field of industrial raw materials. It uses Duoduo e-commerce as the official live broadcast platform, uses Duoduo e-commerce's main products as live broadcast categories, and uses professionals as anchors and Internet celebrities to actively explore the live broadcast model of bringing goods. Regular applications in industrial fields. At the same time, the Duoduo e-commerce live broadcast platform will be actively opened to upstream and downstream factories and brand owners to provide third-party live broadcast services to further promote the construction of the service system of the Duoduo platform.