According to JD, New Delhi: In a study by Power in Asia Pacific, Indian customers have reported significantly fewer problems with products sold in the country over the past five years as the quality of original tires has improved.

According to the JD Power Asia Pacific India OEM 2015 Tire Customer Satisfaction Index Annual Report released today, JK Tires in the country ranked highest in overall customer satisfaction, followed by MRF in Chennai.

The report shows that the overall customer issue rate has dropped significantly from 18% in 2010 to 9% in 2015. Arora, Managing Director, JD Power Asia Pacific “This decline is due to a significant drop in the reported rate of the most frequently cited problem-frequent flat tires-from 77% in 2010 to 57% in 2015. Findings: ‘Over the past five years, original equipment manufacturer (OEM) tire quality and performance have continued to improve, and customer satisfaction has increased. ‘

He added that this bodes well for the tire industry, considering that demand in the tire replacement market is driven by customer perceptions of original equipment tires. Arora said, “Customers who are satisfied with their original equipment tires are more likely to buy the same brand again.” The study measured OEM post-purchase tire owner 12 tire owner to 24 satisfaction in one month based on four factors: appearance and ride quality. Experience, Durability and Traction/Handling.

The survey results show that JK Tire ranked first in overall customer satisfaction with a score of 881 out of 1,000. MRF ranked second with 876 points, followed by Bridgestone (875 points). According to the J.D. Power industry average customer satisfaction score of 868 Goodyear and Apollo scored below average with 853 and 848 points respectively. The study shows that tire brand continues to be the most influential factor (51%) for consumers when choosing new tires, and they are increasingly concerned about tire design and shape.

JD “In general, 27% of customers cite tire design and style as a reason for choosing a brand, rising to 30% for midsize owners.” 4,079 responses were received in 2012 from new vehicle owners who purchased their vehicles between May and August of 2013 This study was conducted in 2014. It was conducted during the months of May through August.