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CEAT Ltd Arnabb Banerjee on Friday said it plans to expand its tire sales network to populations of 50,000-10,000 through FMCG distribution In human areas, it plans to double the number of dealerships to 10 percent in two to three years. The company, which has been working successfully with kiranana store operators, small auto parts dealers and flat tire repair stores, believes that some parts of the country with a population of 25,000 Some areas have already witnessed a certain degree of “saturation” penetration and even need to be improved. Go to places that are sparsely populated for two-wheeler tires.

Banerjee The scheme, said in 2011, is scheduled to start around 2011-2012 25 years and is aimed at attracting rural two-wheeler customers who need to drive for around 25 years and can only buy replacement tires at kilometers above what has become CEAT It has brought in handsome returns, contributing around $ 70,000,000. It comes from the alternative segment.

“We have a total of 50 million million The store plans to double this number to 10,000 in the next few years. In order to achieve this, we are undertaking a massive effort to further increase penetration.” The difference is less than 25 lakh,” he said.

Currently, “the company is doing habitat-based studies because not all populations are 50,000 to 10,000 People have stores,” he said, adding that CEAT aims to get as close to customers as possible through kirananana stores, auto accessories, etc. He said he was going to. There are also some concept stores.

“Our goal is how to create a network where we can provide tires to customers wherever there are customers. Except for Kirana, if it’s Kirana. (Kirana) there is no one else, then it is Kirana (Kirana). If the customer is willing to go. As spare parts researchers, we do not focus on Kiranas or auto spare parts stores because they will have a higher percentage,” Banerjee said.

When asked about the timeline for expansion, he said, “We want to get to 100,000 direct stores that are associated with us, that are popular, that buy tires from us in two to three years.” And sell it.

Brown said that while most of the 50,000 new dealers will be “traditional” dealers, the company may also buy some dealers in certain locations, adding that these channels will bring additional value to small towns and larger areas. There are also villages, small “mandis”.

Talking about the success of FMCG tire distribution, Banerjee “If the total number of alternative segments is 100, 70% comes from unique players. This is very important.”

Currently, he said, the company is selling less than 1 million units per month in the tire replacement segment as the market has not fully recovered to the levels that COVID-19 was at earlier.

Banerjee added, “The market should expand as local demand increases. We regularly offer more than 100 replacements in the field of $ 10,000.”

For the first quarter ended June 30, 2022, the company’s consolidated revenue from operations stood at Rs. 28,184 crore, up from Rs. 19,064 crore in the same period last year.