CEAT partners Adobe to develop direct-to-consumer business model
MaxwellWood 
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Tire manufacturer Ceat has partnered with U.S. software company Adobe to collaborate on the development of direct-to-consumer (D2)C) Get Tekno’s business model, supported by Tekno Point as an implementation partner, according to a press release.
The partnership, powered by Adobe’s assumption of the Experience Cloud application, will enable Ceat to offer personalized services and discounts to its customers and dealer partners across multiple touchpoints, the company said in a press release on Tuesday.
“We have invested heavily in digital over the past few years. We’re excited to partner with Adobe on our digital journey Collaborating to create an omnichannel customer experience allows us to extend our capabilities virtually into people’s homes.
Arnab Banerjee “Customers can now buy online and then in the nearest CEATT Pick up repairs over the counter or use our in-home repair service (TyresnMore) for support), which includes safely repairing and sanitizing vehicles at home.” . COO.
Singhal, Managing Director, Digital Experience, Adobe India said, “As a digital experience company, Adobe has embraced the realities of the digital economy. We are excited to partner with CEATT. Collaborate to create content, business and singles. Data Platform.
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