Dealer customers can use the counter at their nearest CEATT to receive their order or choose to have it shipped to their door with or without the assembly option.

Ceat Tires, on Wednesday, said it has partnered with TyresnMore, a digital platform for buying tires and batteries, to offer doorstep service to customers during the coronavirus epidemic, selling a range of tires online and offering contactless fitting services at the following addresses: Ceat Tires, in a statement The service is currently being offered by Mumbai, Delhi Capital Territory, Bengaluru, Hyderabad and Pune, with plans to expand the service to other cities in the future.

TyresnMore has offices in National Capital Territory of Delhi, Bangalore, Hyderabad, Pune and Mumbai to provide door-to-door tire assembly, replacement, balancing, alignment and maintenance services.

Commenting on the tie-up, Amit Tolani, Chief Marketing Officer, Ceat Tires Ltd, said, “Customers now prefer easy access to services at their doorsteps through touch screens. Our partnership with TyresnMore helps us fulfill this requirement.”

He added that customers now have the option of having their home improvements done at their doorstep or at the nearest CEATT counter.

“We look forward to a successful strategic partnership with TyresnMore The platform has established a successful strategic partnership and plans to expand our services to other cities, said Tolani.

Tyresnmore Rajeshwar Wadhera He said that this partnership will enable customers to mount tires at home. This is a highly technical process that requires wheel balancing, alignment and mounting for a safe driving experience.

He added, “We hope to build a long term relationship with CEAT through our efficient in-home tire fitting service model to make the customer experience safer and more convenient.”

Ceat recently integrated its e-commerce services into its newly launched revamped website, offering a wide range of 2 wheel and 4 tires. Customers can get tires from their nearest CEATT counter pickup or choose home delivery (with or without fitting option).

The company said, “The current epidemic has accelerated the digitization of most brands and has given rise to new business models to meet these changing needs.”