CEAT opens all-women operated customer service centre

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 May 31, 2024

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CEAT Earlier this month, these service locations will be considered full-fledged customer service centers.

Tire maker CEAT on Monday announced Bathinda, Punjab This is an all-women customer service center and said it plans to open such stores across India in the coming months. The all-female CEAT Mall includes female staff to provide all service-related support to customers. This also includes physical tasks such as changing wheels, balancing and operating various machines to repair vehicles, the company said in a press release.

CEAT Earlier this month, these service outlets will be considered full-fledged customer service centers.

The global crisis triggered by the epidemic has led to many people losing their jobs, but CEAT tires are paving the way for women to create more jobs for women.

The first store is already up in Bathinda, North India In the coming months, there are plans to open 10 stores across the country.

“We have always provided equal and fair opportunities to women in all industries including our manufacturing plants. From shop floor engineers to leadership positions, CEAT has a diverse workforce of women in challenging roles and across disciplines.

Amit Tolani, CEAT’s Chief Marketing Officer, said, “The all-female CEATT Shoppe is an unprecedented initiative that further reaffirms our commitment to helping women thrive and succeed in the largely male-dominated tire industry.” “Yes,” he said.

This initiative will not only provide financial security for women, but will also encourage many others to join the industry as the company plans to open more stores in the coming months to expand its presence in India.

CEAT, which has 300 many stores in India will invest in end-to-end training for women running the stores and give them one-stop power, the press release said. The company said the stores provide vehicle sales and service support to customers.

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