Bosch eyes one-third of 2-wheeler and powersports sales from India

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 2024-06-02

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NEW DELHI: Auto parts giant Bosch wants India to contribute. It expects global sales to reach 10 percent in the next four years. 100 million euros (about Rs 753 crore), a third of which will come from its two-wheeler and powersports business.

India since 2018 4 Mandatory Anti-Lock Braking System mandatory since month (ABS) New safety standards such as new engine management systems for two-wheelers are expected to boost the company’s growth.

Geoff) Liersch, Chief Managing Director, Bosch (Two Wheelers and Powersports), said, “By 2020 2000, we want to achieve (global) sales of 10 years 100 million euros, with India accounting for more than one-third of Bosch’s global sales of two-wheelers and powersports. “I will occupy it,” he said. More than 90% of two-wheeler production will be made in India and China by 2021, the company added.

“India is an important market for two-wheelers. The growth here is likely to have an impact on emerging markets like Indonesia and Thailand. In these markets too, small two-wheelers are considered an important mode of transportation,” he said.

However, current sales of Liersch two-wheelers and powersports engines have not been disclosed.

Talking about the company’s future plans, he said, “We will continue to invest in emissions and transmission systems. We also have a complete portfolio in the field of electrical technology.”

Commenting on the implementation of ABS on two-wheelers, Liersch said: “This is a huge opportunity from a business point of view because Bosch has a very strong product portfolio and we have to work hard to support the transition ‘from the ground up’.

Bosch Two Wheelers said that from 2018, year 4 From January, ABS will be mandatory for all two-wheelers with all displacements above 125 CC, and a year later 2019 year 4 This month, the system will be implemented across all segments. Powersports Sandeep regional business head N said.

Lirsch added that Bosch has manufacturing and R&D units in India, which provide “opportunities to develop innovative solutions” to meet emerging market needs.

Commenting on the investment, he said, “We are investing in test tracks and test facilities here, but also in manufacturing. We have to invest a lot of money here to mass produce products.” It was only a matter of time before the assembly line was built and manufacturing began.

In India, Bosch Ltd, the flagship company of the Bosch Group, has an annual revenue of over INR 10, 415 crores. In 2015-2016, this figure reached 1.4 billion euros.