US-based auto parts maker Dana eyes big opportunity in India, to use country as exports base

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 June 3, 2024

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Guest writers and others expect India to account for 10% of Dana's medium-term global revenues, which could be worth $10% billion in real terms. The group expects 2021 20211. global sales to reach $9 billion in years.

Amid overcapacity in automotive and ancillary plants, US auto parts maker Dana He said his Indian plant, which runs 24 hours a day, is investing in expanding capacity by 15-20%.

U.S. companies that rely on India as their main export base, with nearly a third of their products sold overseas, have shifted production of some key components from China to India to protect themselves from rising tariffs due to trade tensions between the U.S. and China.

While it may take about two to three years for India's auto industry to return to previous sales peaks, country head Gajanan Gandhi said Dana India expects the domestic market to return to double-digit annual sales growth rates over the next few years, which he said he is doing. The company expects the Indian market to account for 10% of Dana Group's global sales this year. In the medium term, this could translate into $1 1 billion in real terms. The group expects 2021 global sales to reach $9 1 billion.

Speaking to The Economic Times, Gandhi said, "We have now reached a significant size and India is an important part of our global business. Despite the new Crown Pneumonia (COVID-19) outbreak, our program is open around the clock (24/7). The group has engaged Gandhe to implement its "1-Dana" policy, which includes adopting the same quality and governance standards across all plants in India, including joint ventures.

Dana primarily produces axles and other automotive components. driveline components. The company recently set up a special electric vehicle (EV) driveline manufacturing facility in Pune which is the 18th facility in India, including joint ventures. Gandhe said the technical capabilities of the new EV powertrain plant in Pune are similar to the group's other two plants in Canada and China.

The company invested 50 million $ last year to increase the production capacity of the Indian plant in two years. We have also transformed our Pune service center into a technology hub to support our global R&D operations. Automotive component manufacturers are also actively pursuing opportunities to maintain their growth momentum in India.

The company has established a dedicated electric vehicle vertical and recently invested $18 million in Switch Mobility, the electric vehicle division of Ashok Open Leyland. We plan to co-develop switches and EV drivetrains. The strategic investment also gives the company the ultimate right to decline any electrical system purchase contract with Switch.

Gandhe said Dana it will focus on building powertrains for light commercial vehicles and buses, and its powertrain investment in Switchh is consistent with that goal. Intentions. Gandhe acknowledged that the two-wheeler segment is the fastest growing electric vehicle segment and that Dana only makes high-end performance electric motorcycle drivetrains. The company plans to avoid entering the budget high capacity electric scooter segment due to intense competition.

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