How important is a reliable light truck tire to dealers?

  3
 August 20, 2024

Light truck drivers will exchange experiences in tyre selection and tyre purchase with each other, and they all want to know which brand of tyres is more reliable. They are also more likely to buy and change tires at the same tire store.

Therefore, tire dealers who value “repeat customer business” will pay special attention to tire quality and reputation. The reputation of recommended tires will directly affect the reputation and reputation of the distributor itself.

As a “professional household” who has been selling light tires with Michelin for more than ten years, what experiences does Boss Sun have?

Dealer Sun Yaxin specializes in light truck tires and has worked with Michelin for more than ten years.

Sun Yaxin’s tire shop is located near the industrial zone. Many of the customers who come to the store to buy tires are light truck drivers transporting hardware and building materials. Through daily communication with customers in the group, Sun Yaxin has become more and more aware of their needs for purchasing freight tires.

Gold building materials are heavy in size and texture, and test tires far better than ordinary goods. They need to be more heat-resistant, load-loaded and wear-resistant. Only in this way can we ensure basic transportation integrity and upgrade efficiency and maximize operational revenue.

Faced with the needs of light truck freight customers, Sun Yaxin would safely recommend the Michelin AGILIS3.

Sun Yaxin’s confidence is not groundless:

“If there are good products, there must be a good reputation! Old customers have generally been working with them for more than ten years, and they believe everything I introduce them!” Being able to make such recommendations with confidence is also because Sun Yaxin has full trust in the brand and products after long-term cooperation with Michelin.

Product reputation also helps Sun Yaxin’s customers establish an image. There is a steady stream of repeat customers, and customers come through customer introductions, so they naturally sell people.

Take the Michelin AGILIS3 as an example, it can stably ship about 20 pieces every month. Sun Yaxin can sell 200-300 tires a year for AGILIS3 alone. “Michelin is the world’s largest brand, and it will definitely be chosen once it is recommended.” When talking about Michelin, Sun Yaxin said it clearly.

A good round allows drivers to use it more safely and sellers to sell more attentively.

Michelin AGILIS3

Light truck freight tires with such a good reputation

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