Jianghuai pickup trucks rise against the trend

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 August 21, 2024

At the beginning of 2021, Jiangqi Group has “blossomed everywhere” in overseas markets. Recently, good news came again from JAC pickup trucks. 42 JACT6 pickup trucks have been successfully delivered to the Oyo State Government of Nigeria. JAC pickup trucks have once again been recognized by overseas governments.

42 pickup trucks were delivered to the Oyo State Government of Nigeria

In recent years, Chinese automobile brands have increased their market share in Nigeria year by year with their excellent quality and competitive prices, making positive contributions to the social and economic development of Nigeria. Among them, Jianghuai pickup trucks have won the favor of many major customers for their excellent product quality, and have successively received orders from customers such as the government, banks, military, and multinational companies.

In 2020, affected by adverse factors such as the global COVID-19 epidemic and the slowdown in world economic growth, Jianghuai pickup trucks bucked the trend, and domestic and foreign sales increased year-on-year. Jianghuai pickup trucks performed particularly well in 2020. The cumulative sales of new terminal vehicles throughout the year reached 324 units, while the new sales of pickup trucks in Nigeria in 2020 reached 3000 units.

Previously, the pickup truck market in Nigeria has been dominated by Japanese cars. Before 2015, the annual sales of new pickup trucks were around 7000 units. After 2015, the local currency Naira devalued, and Nigeria’s economy fell into a trough. Chinese brand pickup trucks poured into Nigeria with the advantage of being “affordable”. In this regard, JAC Card seized the opportunity and gained the favor of many major customers with its excellent product quality.

As early as April 2020, the Oyo state government purchased three Jianghuai pickup trucks. After half a year of use, customers are satisfied with JACT6’s reliable product quality and high-quality after-sales service, and successively purchased 15 pickup trucks throughout the year. At the beginning of 2021, Jianghuai pickup trucks directly received batch orders for 42 units.

At present, Jiangqi Group has fully entered Nigeria with all models. While JAC’s brand is gradually growing, it has also gained the attention and support of more and more customers. Affordable and aesthetically pleasing JAC products have become a priority for local consumers in Nigeria when buying cars. In the future, Jianghuai pickup truck will continue to improve its product matrix, improve product quality, deeply cultivate sub-markets, implement experience marketing, accelerate the transformation and upgrading of digital marketing, focus on customer experience, and comprehensively improve service quality, so as to exceed customer expectations, service attitude and strength, and enhance user value delivery.

Jiangqi Group Nigeria Flagship Store

This batch delivery is another friendly cooperation between the two parties and marks a new stage in JAC’s international cause. In the future, JAC pickup trucks will continue to adhere to technological innovation as the main line and continue to provide more satisfactory product solutions and more valuable services to overseas users.