Selling tyres requires a strategic plan that includes marketing, customer service and in-depth knowledge of the product. Here’s a step by step guide to help you sell tyres:
1. Know Your Product: There are various types of tyres depending on the type and size of vehicle, driving conditions, season and driver's driving style. Understand the difference between them so you can recommend the right tyre to customers based on their needs.
2. Market Your Product: Use online and offline advertising to promote your tyres. Social media, online marketplaces, your website, flyers, local newspapers, automotive magazines, radio and even TV are all good options. Make sure to highlight the unique selling points of your tyres.
3. Build a Strong Customer Service: Train your staff to provide excellent customer service. This includes being able to answer any query about your tyres, returns policy, etc. Good customer service can result in repeat business and referrals.
4. Competitive Pricing: Research the tyre market and make sure your prices are competitive. This doesn't mean you should always be the cheapest, but customers should feel they are getting value for their money.
5. Running Discounts and Offers: Promote your business by running discounts and sales, particularly during holiday seasons. You can also offer tyre-related services like free alignment check-up with every tyre sold.
6. Offer Tyre-Related Services: Services like tyre fitting, wheel balancing, alignment, rotation, etc., can increase your profits. Many customers prefer these one-stop solutions for their tyre needs.
7. Sell Online: Online tyre sales can greatly increase your reach. Make sure your website is user-friendly, secure and has a good quality product description and images for each tyre you sell.
8. Build a Reputation: Word-of-mouth testimonials and online reviews can help in attracting new customers. Aim to deliver high-quality products and services that would make your customers want to recommend you to others.
9. Partner with Mechanics or Car Dealers: You can supply tyres to local car repair shops or dealerships. By partnering with these businesses, you can get more customers.
10. Provide Warranties: Providing warranties on your tyres could give you an edge over competition. Customers generally feel more comfortable buying expensive items if there's a guarantee behind the purchase.
Remember that selling tyres is a business that requires building a relationship with your customers to ensure they return and recommend you to their friends and family. Always aim to offer more than just a product; provide an outstanding service that they will remember.

Identifying potential customers and understanding their needs is crucial for any business. This includes car owners. as well as those in the car repair or selling industries. Familiarize yourself with the market to gain a clear understanding of their requirements. Know the specifications. benefits. and features of the tires you offer to effectively persuade customers to make a purchase. Additionally. it's important to be knowledgeable about the various types. brands. performance characteristics. and service life of tires. When determining prices. consider industry standards and competition while keeping in mind overhead costs and desired profit margins.