FitchWarren - China Automobile Expert-CNAUTO

NEW DELHI: Japanese tire giant Bridgestone is looking to enter the two-wheeler segment in India to become a leading player in the country. The company today launched a range of fuel-efficient tires for passenger cars under the Ecoopia brand, but is yet to enter the fast-growing two-wheeler tire segment. Kazuhiko Mimura, Managing Director, Bridgestone India “No news has been confirmed but we are actively looking to enter the two-wheeler tire market in India. We are currently in the initial planning stage.” The company aims to be the undisputed leader in the Indian market but did not reveal any details of its entry into two-wheelers. The Ecoopia range was launched with two tire series-EP150 and EP850-, small and medium sized passenger cars such as the Amaze and the demand for sport utility vehicles like the Scorpio and Fortuner. The company said that EP150 tires will offer 7% fuel efficiency for passenger car customers and EP850 series will offer 10% fuel effi...

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Bridgestone looks to enter two-wheeler tyre segment in India