Need for speed surpasses demonetisation blues, diesel embargo

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 2024-05-21

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Mumbai: Sales of supercars in India soared 20% last year thanks to a slowdown in the mainstream luxury car market, currency swaps and a long-standing ban on diesel cars.

Prices in the two supercar markets, or dedicated sports car markets, exceeded 5 million won. 68 Units selling for Rs 25 million is the highest level in the last four years. According to industry sources, Lamborghini 2016 Lamborghini Annual sales increased by 15 percent, and its closest competitor, Ferrari, also achieved double-digit growth.

Sharad Agarwal, head of Lamborghini India, said that the exclusive sports car market will see more than 100 cars a year in the next 24 a month.

“Despite the economic disruptions, the market bounced back quickly to normalcy in the second half of December. Lamborghini has already accomplished 50 percent of its 2017 Lamborghini 50 percent of its annual target. Our new Aventador S is already sold out.-Agarwal said the numbers will continue to grow this year.

Annual sales of 100 units means that the market will expand by more than 20 percent over the next two years, and new models will continue to attract interest. Agarwal said the growth over the last two years has been driven by first generation young entrepreneurs and demand from tier 2 and tier 3 cities, which has led to a gradual increase in supercar manufacturers.

Demand has also increased. Thanks to our expanding network and more exciting new models from Ferrari and Lamborghini in India.

Luxury car buyer sentiment is driven by consistency in the policy, tax and macroeconomic environment, and consumers believe the current environment provides consistency. To be sure, fiscal year 2018 was the first unionized budget in four years that did not impose additional taxes on luxury vehicles. This follows three consecutive years of declining sales due to increased taxes on luxury vehicles.

Agarwal added, “Given the current economic trends, we do not expect any major disruptions in the coming months. GST will benefit us as the tax rates will not change.” .

The exclusive sports car market includes Lamborghini, Ferrari models, Porsche 911 Turbo S, Aston Martin vanquish, Bentley Continental GT, Audi R8, Mercedes-Benz AMG GTS Some of the mainstream luxury car makers. More than 400 horsepower.

Agarwal said potential buyers are willing to pay a higher price. The more expensive Aventador costs more than Rs. Though this is only 10 percent of the company’s total sales, Lamborghini is confident of increasing the Aventador’s share to 25 percent of total sales.