MRF takes India to luxury tyre market_MRF takes India to luxury tyre market

MRF takes India to luxury tyre market

May 30, 2024

Chennai: Tyre giant MRF Limited recently launched Perfinzaz a range of luxury and high quality tires making it the first in India to get approval from the world’s leading luxury car manufacturer. Perfinza will hire cricket star AB de Villiers as its global brand ambassador. Speaking at the press conference, Koshy K Varghese, Vice President, Marketing, MRF said, “Our R&D engineers have designed the tires keeping one word in mind-Perfection.

MRF Perfinza tires are characterized by the following features: a perfect driving experience every time. ab for exchange. MRF has announced that it can enter the luxury car market through continued investment in research and development and nine manufacturing plants.

With this new line of Perfinzaz tires, MRF will now offer an expanded range of products for the luxury and premium car market. The tires will be launched first in India and then in other markets around the world. Perfinza was developed by MRF RD and extensively tested on luxury and premium cars, the company said. Extensive tests were conducted in wet and dry conditions in India, Germany and at the IDIADA proving ground near Barcelona, Spain, Europe’s most comprehensive independent test center. The new high-speed tire range is now available in India for 60 for a wide range of luxury premium vehicles with a network of specially trained MRF TIRETOK and TS support showrooms across India, a company press release said.

According to the statement, the tires feature an asymmetrical tread pattern and a silica-based “Green Tire Technology” compound that provides customers with a balanced ride, control, traction and control in all weather conditions.

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