How Daimler deal gives Motherson a big push to achieve its American dream

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 June 2, 2024

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New Delhi: Motherson Sumi Systems, one of India’s largest automobile companies Recently, Daimler secured an order worth Rs 100 crore for the 1540. This will bring us closer to our cherished goal of achieving a targeted 30% consolidated revenue growth over the next five years. In the US.

Under the agreement, the Noida-based company will set up two plants in these countries, one in the US and the other in Hungary, close to the German automobile giant’s manufacturing plants. Once production starts at these plants, other automakers will also receive orders. The increase in orders from the U.S. is part of Matherson’s strategy to reduce its overdependence on Europe. For the fiscal year ended March 31, 2014, the company had consolidated revenues of more than 50 of which 58% was $ 58% it was generated. 2014 North and South America accounted for 10% of fiscal 2014 sales and 14% of sales in the first nine months of fiscal 2015.

“Over the past two years, we have been exploring various options to strengthen our business in the U.S.,” said VC Chairman Sehgal. “Daimler’s new order will provide us with the tools to further accelerate our growth in the region. “Under the order announced last week, Motherson Samvardanana subsidiary Motherson Automotive Systems Group will provide a range of external and internal systems for the next generation of Mercedes-Benz over a period of approximately five and a half years to support Daimler’s expansion, and in addition to building a new plant, Motherson plans to increase production capacity at its existing plant in Germany.

Deliveries are expected to begin in 2018 2000. The company chose a location near the Daimler plant in Tuscaloosa, Alabama. The Hungarian plant will be located near Daimler’s Kecskemét plant.

The U.S. plant is planned to be built first. Construction is scheduled to begin at the end of this year and pilot production will begin at the end of 2017.

Segal said of the new U.S. plant, “We will start by supplying Mercedes, but once we start getting orders from other customers, we will start supplying from the plant.”

This order is important because it will help to implement the company’s “3CX15” strategy. This means that there is no national law that says that no product or customer can have more than 15% of its sales. The company’s subsidiaries (including other subsidiaries) contributed half of the total sales in fiscal 2014, while Daimler contributed only 3 percent. The new agreement is expected to double Daimler’s contribution.

Daimler’s order “will give us balance,” Siegel said. This can’t be achieved by “refusing orders from (existing) customers”, but only by getting more.

Last August, Motherson acquired Stoneridge’s wire harness division for $65.7 million. As a result, we have laid a solid foundation for the world’s largest automotive market, the United States. As a result, Sehgal expects revenues to increase to approximately $1 billion billion in five years, up from the current start of about three years billion dollars.

The company opened its largest U.S. plant earlier this year in Marysville, Ohio. We invested $40 million to build an automotive mirror manufacturer. Motherson plans to produce bumpers, door sill plates, wheel covers and other parts at another plant in Zitlaltepec, Mexico. Construction is expected to begin in 2016. Operations will begin in the April-June quarter of the year.

The company plans to unveil a new five-year plan on May 12 2010 The previous year’s release of the five-year plan set annual revenues starting at 15 Increase in annual revenues to $5 billion The goal was $100 million. Motherson this goal has been achieved, with sales reaching $5.02 billion in fiscal 2014. This represents a 14 percent increase over the first nine months of fiscal 2015. According to industry sources and company executives, in the new five-year plan, the company is targeting annual revenues of $15 billion to $18 billion. To achieve 30% in the Americas goal is the market needs to generate about 50 in five years 2014 revenues of more than $100 million, up from about $500 million in fiscal 2014.

Sehgal this means that the new goal is presented at the May 12 board meeting. He said the company expects to achieve “phenomenal” growth by expanding existing businesses, building new ones and making acquisitions.

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